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Thursday, 30 September 2010

Refined elegance amidst a flood of lights...


Of all the world's major capitals, Paris is perhaps the one with the least differentiated "downtown" given the energy and vitality throbbing in each of its individual districts. Surrounded by this vibrancy, it's still the avenue des Champs Elysées that remains the special spot where the Paris flair and style is at its most dazzling and festive. How else can one explain why hundreds of thousands of folks spontaneously jam onto the avenue each time they're given something to celebrate! What continues to draw the most prestigious names in fashion, who spend colossal sums to open their flagship stores bearing a Champs Elysées address to entice between 300,000 and 500,000 passersby a day visiting from every part of the world!

Before you is the greatest concentration of movie theaters and the most lavish gallery of luxury boutiques found anywhere on the globe. Enjoy a show at the Lido, head down to the very stylish avenue Montaigne, walk to the Arc de Triomphe, take in an exhibition at the recently renovated Grand Palais museum, stroll in the Tuileries Gardens or along the banks of the River Seine…

As hard as it may seem to believe, not even fifteen families and just two hotels are actually located on the Champs Elysées! Admittedly, this is not exactly the most restful street… The miraculous part here is the possibility of lodging only a few steps from this extraordinary source of life, benefit from all the excitement, stimulation, fantastic accessibility to all Paris has to offer, and yet still be able sleep like a baby in the charming and elegant nest found in every room of the Best Western Premier Elysées Bassano.

The extraordinary privilege of this hotel's location had to be associated with the utmost care in layout and decoration, in accord with the promise of an unforgettable stay. The essential is to offer balance and serenity as refined as the surrounding hustle and bustle is intense. This mission was perfectly accomplished by a decorator, who has also been commissioned by the famous fashion designer Christian Lacroix, so keenly aware of the interplay between material and color, sensitive to the artisan's touch since time immemorial, and capable of going to unreasonable lengths in pursuit of the detail that makes the difference in sensation, comfort and pleasure.

Have you ever noticed the extent to which a high-quality experience from start through finish is really all about detail? This is where the Best Western Premier Elysées Bassano stakes its ground: an extremely well-crafted use of refinement, delicate colors, noble materials, talent that only comes along once in a great while.

The attention placed on each room's furnishings, in the choice of prestige materials, leather, velvet, wallpaper, in the subtle harmony created by a select palette of colors, is truly unique.
You'll obviously notice the ebony wood, bed upholstery, smart colors (plum, raspberry…), quality of lighting, tasty breakfast treats, plush armchairs in the sitting room, peace and quiet of the rooms… or perhaps you'll just simply acknowledge having lived a perfectly smooth and comfortable experience, of an elegance replete with discretion, that has forever imprinted in your memory the special feeling of living Paris near the Champs Elysées.

You'll never forget the one-of-a-kind beauty exuded by this avenue's perspective (permit us to make a plug for the Christmas light show in the trees lining the avenue during December or the incandescent sun that illuminates the Arc de Triomphe in spring) and you'll relish being able to say: "I've been there and I can honestly tell you it's something to see!".


Best Western Premier Elysees Bassano
24, Rue Bassano, Paris, France - 75116
Phone: +33 (0) 1 47 20 49 03 Fax: +33 (0) 1 47 23 06 72

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